—How to Get a Standing Ovation

I told you about Guy Kawasaki’s new blog before—and it keeps getting better. One of his latest posts is about how you get a standing ovation, i.e. how to present well. He has eleven good points (go to his post for full details):

1. Have something interesting to say
2. Cut the sales pitch
3. Focus on entertaining
4. Understand the audience
5. Overdress
6. Don’t denigrate the competition
7. Tell stories
8. Pre-circulate with the audience
9. Speak at the start of an event
10. Practice and speak all the time

I think they are all good points, however, I disagree with point 5. It can be as disastrous to overdress the audience as it can be to underdress it. Preferably you should match-dress it, which goes well in line with Guy’s point 4: Understand the audience.

Although I do not have all of Guy’s experience, I also have a couple of tips, which I go by. They all point to the fact that the good presenter should own the room—be omnipresent. How to get there is very difficult, but one step of the way is to realise that you have to speak to everyone (or as many as possible) in the audience—they have to feel you are speaking to them (and—almost—them only).

I try to achieve this by being enthusiastic about what I talk about. When people feel you are enthusiastic, it is much easier for them to be so as well. It is much nicer to hear from someone who loves what he does or speaks about, than a boring nuthead.

I try to connect to the audience, so they feel I am in the room. It is as simple as establishing eye contact while making key points, but also utilising other body language—smiling (!), using my arms, using the depth of the room (walking to and from the audience) (not just the width—walking from left to right on the stage).

Finally, I try to be sincere. If you’re faking it, there is a good chance the audience will spot you, so you might as well just lay it off to start out with.

In summary, my three points, for now, is:

1. Enthusiasm
2. Connection
3. Sincerity

Go own the room.