Bjorn Ruwald
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Those Who Practice Improve

BicycleI have not read Timothy Koegel’s The Exceptional Presenter yet, but Tom Peters posted about it on his weblog (He Has a Point: A Damn Good One). Tom extracts one simple, very obvious, but—often—very forgettable piece of advice from this book:

Those who practice improve. Those who don’t, don’t

What people often complain, however, is the lack of time to practice, and maybe this should be linked to the fact that the pay-off from practicing is not immediate—it is somewhat distant in most cases. What Tom points out about this book in his post, is that one should simply seize more opportunities to practice, such as in everyday tasks:

One of Koegel’s greatest contributions is suggesting-revealing the fact, the great news, that we have many, many mundane opportunities to practice! He offers numerous ideas. Using people’s names in conversations is very powerful. So practice it at a party this weekend. Smiling is a matchless “weapon” for winning over audiences … so be aware, in family communications, the degree to which you smile, or don’t. In my case, and my wife laughs at me over this one, I spend as much time spell-checking and working on grammar-word choice on emails to old friends as I do when writing something formal to a prospective Client: Every time I communicate with anybody is an opportunity to improve my communications effectiveness.

What a wonderful point. Every time we communicate, we have the chance to improve our communication and presentation skills. Seize the opportunity and Go Own the Room.

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